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<channel>
	<title>Konyin</title>
	<link>https://konyinayuba.com</link>
	<description>Konyin</description>
	<pubDate>Wed, 09 Sep 2026 20:40:42 +0000</pubDate>
	<generator>https://konyinayuba.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Home</title>
				
		<link>https://konyinayuba.com/Home</link>

		<pubDate>Sat, 03 Oct 2020 02:30:07 +0000</pubDate>

		<dc:creator>Konyin</dc:creator>

		<guid isPermaLink="true">https://konyinayuba.com/Home</guid>

		<description></description>
		
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	<item>
		<title>Apple Pay Holiday</title>
				
		<link>https://konyinayuba.com/Apple-Pay-Holiday</link>

		<pubDate>Thu, 07 Nov 2024 01:34:12 +0000</pubDate>

		<dc:creator>Konyin</dc:creator>

		<guid isPermaLink="true">https://konyinayuba.com/Apple-Pay-Holiday</guid>

		<description>

	Apple Pay Holiday

	For the 2024 holiday season we injected joy into the Apple Pay design system. Through a playful use of the brand’s existings colors we reimagined a motion language that reflects the bells, dings and whistles of the holiday spirit.
Apple Pay is safe, easy and secure. This year’s messaging reinfornced the brands “breeze to use” in-store, online, and in-app with contextual messaging encouraging shoppers to Pay the Apple way, with just one tap.
Design
Art Direction

	


&#60;img width="6646" height="4431" width_o="6646" height_o="4431" data-src="https://freight.cargo.site/t/original/i/551217fc3fe05060f5e2ce918928e28e82258151df2196bff552e2c4c0bdaa78/211207_AP_OOHCampaign_BeverlyCenter_Jackson_0272_Pay.png" data-mid="222224691" border="0"  src="https://freight.cargo.site/w/1000/i/551217fc3fe05060f5e2ce918928e28e82258151df2196bff552e2c4c0bdaa78/211207_AP_OOHCampaign_BeverlyCenter_Jackson_0272_Pay.png" /&#62;
	
	


	
&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/a9c3aba81cd312fc58e674628c3e89c971a6b6d12cc1b60bf8cd6255af4bde65/Apple-4.png" data-mid="222224817" border="0"  src="https://freight.cargo.site/w/1000/i/a9c3aba81cd312fc58e674628c3e89c971a6b6d12cc1b60bf8cd6255af4bde65/Apple-4.png" /&#62;
&#60;img width="5332" height="3555" width_o="5332" height_o="3555" data-src="https://freight.cargo.site/t/original/i/ae6d366efbd21959b9cfcf0f48053410a5f6ea66a0eb135bd4225fa1bac4a804/Kevani---The-Trio-Los-Angeles---Mock-1.png" data-mid="222257323" border="0"  src="https://freight.cargo.site/w/1000/i/ae6d366efbd21959b9cfcf0f48053410a5f6ea66a0eb135bd4225fa1bac4a804/Kevani---The-Trio-Los-Angeles---Mock-1.png" /&#62;&#60;img width="5432" height="3621" width_o="5432" height_o="3621" data-src="https://freight.cargo.site/t/original/i/809532d55db226fc09c145d2e45c2a0b88b70637253f285d92c427eda9e91a4f/as220730_PAY_OOH_SF01_San-Francisco_Jackson_00431_RET_R2_Final.png" data-mid="222258398" border="0"  src="https://freight.cargo.site/w/1000/i/809532d55db226fc09c145d2e45c2a0b88b70637253f285d92c427eda9e91a4f/as220730_PAY_OOH_SF01_San-Francisco_Jackson_00431_RET_R2_Final.png" /&#62;




	Credits
	
	Alison Joseph, Creative Director - Art
Julia Markiewicz, Creative Director - Copy
Rocío Ureña Cortez, ACD - CopyGrace Espejel, ACD - Art
Jim Olofsson, Design LeadBecky Song, Art Director - DesignCarly Graner, WriterKonyin Ayuba, Art Director

Lindsay Mason, Creative Production Lead
Sasha Fuller, Intergrated ProducerRustie Burris, Digital ProducerMedia Monks, ProductionSamantha Elemento, Brand Content Manager
Brigit Cheshire, Project Manager
Media Arts Lab, Production
Entire Apple Marcom Team &#38;lt;3

</description>
		
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	<item>
		<title>The Future Is In The Lobby</title>
				
		<link>https://konyinayuba.com/The-Future-Is-In-The-Lobby</link>

		<pubDate>Wed, 09 Sep 2026 20:40:42 +0000</pubDate>

		<dc:creator>Konyin</dc:creator>

		<guid isPermaLink="true">https://konyinayuba.com/The-Future-Is-In-The-Lobby</guid>

		<description>
	The Future Is In The Lobby
	An exploration of the space between access and opportunity in New York City’s creative industry. For Scope Of Work’s 2026 Impact Report fully titled “The Future Is In the Lobby: Who Get’s to Work in NYC’s Creative Industry”, we turned the lobby from a metaphor into a visual world that feels both familiar and slightly surreal.
We developed a visual identity that could move fluidly across the report and its launch campaign. The creative is expressed across editorial and conceptual photography, stylistic infographics, social, and physical media. Extending beyond the screen, the report feels less like a static piece of research and more like something inhabiting the city it serves.&#38;nbsp;
Creative Direction
Graphic Design

Art Direction
Motion Design


	

&#60;img width="4267" height="2400" width_o="4267" height_o="2400" data-src="https://freight.cargo.site/t/original/i/f2928fe394726225d1ed60f847c25a2afee155b52734b7f3cb2c0341964666b3/SOW_-4.png" data-mid="252270953" border="0"  src="https://freight.cargo.site/w/1000/i/f2928fe394726225d1ed60f847c25a2afee155b52734b7f3cb2c0341964666b3/SOW_-4.png" /&#62;

&#60;img width="4267" height="2400" width_o="4267" height_o="2400" data-src="https://freight.cargo.site/t/original/i/902bcd6486bf861e59e1d0909c41b9fe346d5bd86c991a3511906994a16d3835/SOW_-2.png" data-mid="252270945" border="0"  src="https://freight.cargo.site/w/1000/i/902bcd6486bf861e59e1d0909c41b9fe346d5bd86c991a3511906994a16d3835/SOW_-2.png" /&#62;


	
	&#60;img width="616" height="924" width_o="616" height_o="924" data-src="https://freight.cargo.site/t/original/i/5cfa5d72884094375e11e2caafa2cc5a32eb62df0e08261bbf450c0b71632382/260711_SOW_0197-2.png" data-mid="252271902" border="0"  src="https://freight.cargo.site/w/616/i/5cfa5d72884094375e11e2caafa2cc5a32eb62df0e08261bbf450c0b71632382/260711_SOW_0197-2.png" /&#62;

	

	&#60;img width="1330" height="924" width_o="1330" height_o="924" data-src="https://freight.cargo.site/t/original/i/7b668ab03928a26d42a3e9da08d09eb646f2485db9e3317aec4aa0fc6b359832/260711_SOW_1588-2.png" data-mid="252271905" border="0"  src="https://freight.cargo.site/w/1000/i/7b668ab03928a26d42a3e9da08d09eb646f2485db9e3317aec4aa0fc6b359832/260711_SOW_1588-2.png" /&#62;
	


	
	&#60;img width="616" height="924" width_o="616" height_o="924" data-src="https://freight.cargo.site/t/original/i/4370f45f06f56bc7bdc0df2dcc3b7642cc5487e17e3f1e37eb6e534e256c5d25/08_08_2026_Sow_photoshoot_b0588-3.png" data-mid="252271904" border="0"  src="https://freight.cargo.site/w/616/i/4370f45f06f56bc7bdc0df2dcc3b7642cc5487e17e3f1e37eb6e534e256c5d25/08_08_2026_Sow_photoshoot_b0588-3.png" /&#62;
	


&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/48a6fda9fb0efcbb906835282bd247dddbb532bac1b8651b8916d12726f2bf4e/SOW-3.png" data-mid="252271554" border="0"  src="https://freight.cargo.site/w/1000/i/48a6fda9fb0efcbb906835282bd247dddbb532bac1b8651b8916d12726f2bf4e/SOW-3.png" /&#62;
&#60;img width="4267" height="2400" width_o="4267" height_o="2400" data-src="https://freight.cargo.site/t/original/i/558c384c96cb0c043ded0fe324fc5c24599eb6acd73036cefdd13e528f563d12/SOW_-5.png" data-mid="252271704" border="0"  src="https://freight.cargo.site/w/1000/i/558c384c96cb0c043ded0fe324fc5c24599eb6acd73036cefdd13e528f563d12/SOW_-5.png" /&#62;&#60;img width="4267" height="2400" width_o="4267" height_o="2400" data-src="https://freight.cargo.site/t/original/i/fb07de181abba1a43f1ae95e7dec80e949def0240480c2337cd31aabf3a289ea/SOW_-6.png" data-mid="252271702" border="0"  src="https://freight.cargo.site/w/1000/i/fb07de181abba1a43f1ae95e7dec80e949def0240480c2337cd31aabf3a289ea/SOW_-6.png" /&#62;
&#60;img width="4267" height="2400" width_o="4267" height_o="2400" data-src="https://freight.cargo.site/t/original/i/be56db24900ce387f3749ae06cfa16bc77e424eb4d465bec2a71ff110869eede/SOW_-11.png" data-mid="252271701" border="0"  src="https://freight.cargo.site/w/1000/i/be56db24900ce387f3749ae06cfa16bc77e424eb4d465bec2a71ff110869eede/SOW_-11.png" /&#62;






	Credits
	
	Konyin Ayuba, Creative Direction &#38;amp; DesignGeneva White, Executive Director &#38;amp; Co-Founder SOW 
Megan Mandrachio, Writer
Caroline Xia, Editorial PhotographyPaige Arneson, Editorial Photography AssitantSpencer Lloyd Blake, Conceptual PhotographyChykeem Nichols, BTS PhotographyXena Brar, ProducerAlixandra Matos, Comms StrategistNarayani Leonardo, Web DesignerShanté Jackson, RetouchingDarijan Rice, Production Assistant


</description>
		
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	<item>
		<title>Equator Studio</title>
				
		<link>https://konyinayuba.com/Equator-Studio</link>

		<pubDate>Sat, 08 Nov 2025 00:30:34 +0000</pubDate>

		<dc:creator>Konyin</dc:creator>

		<guid isPermaLink="true">https://konyinayuba.com/Equator-Studio</guid>

		<description>

	Equator Stuido Branding

	
Equator Production needed a way to transition from being a production company to the more holistic world of creative studio. One they felt refected their conceptual and creative achivments. Now known as Equator Studio, we created a world bending mark along side a look with a more global appeal. The Equator visual identity is inspired by the imaginary line of the earths equator.&#38;nbsp;Perfectly equal distance from it’s opposing poles, this line sits at 0° latitude, making it the reference point when direction is needed. It’s our starting point where all our ideas ignite and push out from.

The brand refresh includes logo, typeography, color palette, brand guidelines and brand expression.
Creative Direction
Branding
Design


	
&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/fd5d1fae3c179a8582a31d8f8af7faa52538961719fae08d6f6c2d5befae0319/ES-1.png" data-mid="240526434" border="0"  src="https://freight.cargo.site/w/1000/i/fd5d1fae3c179a8582a31d8f8af7faa52538961719fae08d6f6c2d5befae0319/ES-1.png" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/f59c8fe486c5f1e876ea80771f07eb8fc90f098d9f5c605c1e32e1407fa49e6c/ES-5.png" data-mid="240526446" border="0"  src="https://freight.cargo.site/w/1000/i/f59c8fe486c5f1e876ea80771f07eb8fc90f098d9f5c605c1e32e1407fa49e6c/ES-5.png" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/a11097257b719e9ba1bbd21f5437b753c91e4e2bc739f024c50be46fe30e4f8d/ES-2.png" data-mid="240526437" border="0"  src="https://freight.cargo.site/w/1000/i/a11097257b719e9ba1bbd21f5437b753c91e4e2bc739f024c50be46fe30e4f8d/ES-2.png" /&#62;

	
	&#60;img width="958" height="1344" width_o="958" height_o="1344" data-src="https://freight.cargo.site/t/original/i/1c8eb11112922bec533ea251e823cce3c23f7cf98d4a3b192f07418118d865c0/ES-6.png" data-mid="240526511" border="0"  src="https://freight.cargo.site/w/958/i/1c8eb11112922bec533ea251e823cce3c23f7cf98d4a3b192f07418118d865c0/ES-6.png" /&#62;
	


&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/e74ed03f771a5f4dae45e809aa13103184c02cd6449636ed8f225c6d46b9fa17/ES-4.png" data-mid="240526438" border="0"  src="https://freight.cargo.site/w/1000/i/e74ed03f771a5f4dae45e809aa13103184c02cd6449636ed8f225c6d46b9fa17/ES-4.png" /&#62;
	Credits
	
	Konyin Ayuba, Creative Lead
Equator Studio, Founder, Anthony Prince LeslieEquator Studio, E.P. &#38;amp; Partner Ashley CimoneEquator Studio, Project Manager, Chanel Hinds

</description>
		
	</item>
		
		
	<item>
		<title>Google</title>
				
		<link>https://konyinayuba.com/Google</link>

		<pubDate>Fri, 18 Sep 2020 03:58:05 +0000</pubDate>

		<dc:creator>Konyin</dc:creator>

		<guid isPermaLink="true">https://konyinayuba.com/Google</guid>

		<description>

	Launch Night In

	Had the wonderful experience of workig with Google’s Events &#38;amp; Experiences Team to create the graphic look and feel for Google’s 2020 product announcment, “Launch Night In”.What started as a request for a 24hr sprint of brain dump turned into 4 weeks of me working closely with the team to craft the framework of the brand snapshot and iron out design elements.
Inspired by the high-quality, and energetic content we are used to seeing on a big screen, “Launch Night In” takes viewers through the ins-and-outs of Google’s newest devices and services, seeing firsthand how they deliver leading in-home and on-the-go entertainment experiences.
As a seamless show consisting of Googler-led announcements, product demos and special guest appearances it was important that the brand package for “Launch Night In” feel entertaining (to keep you watching), sophisticated (to match the beauty of the product offerings) but most important Googley (the little bit of magic you just can’t find the words for).
So in short, no, this is not a keynote simply live streamed with presenters on stage talking directly to an audience with slides playing in the back but rather, a show made up of segments and episodes that feel more conversational in delivery, highly edited with music, graphics and animation.

Art Direction
Design
Packaging
Print

	
&#60;img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/2363d2ad889b5063d88961ac5a63bb2a314521cdffe377c78d8be98950aae74f/Larger-intro.gif" data-mid="83365759" border="0"  src="https://freight.cargo.site/w/1000/i/2363d2ad889b5063d88961ac5a63bb2a314521cdffe377c78d8be98950aae74f/Larger-intro.gif" /&#62;&#60;img width="1200" height="662" width_o="1200" height_o="662" data-src="https://freight.cargo.site/t/original/i/115876cb3f7e8677b948078504fb391093d45febb80dd8f6eba34c7f88f46606/LNI_WEBSITE-MOTION.gif" data-mid="84474432" border="0"  src="https://freight.cargo.site/w/1000/i/115876cb3f7e8677b948078504fb391093d45febb80dd8f6eba34c7f88f46606/LNI_WEBSITE-MOTION.gif" /&#62;

&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/1d04541366e5aace4478c4f16d9f3122eb264d020d899b303160c2aaab45fb0a/9.png" data-mid="84156111" border="0"  src="https://freight.cargo.site/w/1000/i/1d04541366e5aace4478c4f16d9f3122eb264d020d899b303160c2aaab45fb0a/9.png" /&#62;

	Credits
	
	Eavan Wallner, DesignerPhung Do, CopywriterLogan Kornhauser, Art DirectorTom Manion, Creative DirectorPhilip McDougall, Creative DirectorLauren Kim, Experiential MarketerBetsy Fox, Exeriential MarketerBrand New School, Production (Motion)MAS, Production (Packaging)Media Monks, Production (Website)Konyin Ayuba, Sr. Brand Designer

</description>
		
	</item>
		
		
	<item>
		<title>Snapchat</title>
				
		<link>https://konyinayuba.com/Snapchat</link>

		<pubDate>Mon, 21 Oct 2019 22:50:58 +0000</pubDate>

		<dc:creator>Konyin</dc:creator>

		<guid isPermaLink="true">https://konyinayuba.com/Snapchat</guid>

		<description>
	
&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/1d863c4af4ce0edb2f278d0ff91cfa62a9bcf5411c32438fa19514c1c9af4451/SNap.png" data-mid="84469290" border="0"  src="https://freight.cargo.site/w/1000/i/1d863c4af4ce0edb2f278d0ff91cfa62a9bcf5411c32438fa19514c1c9af4451/SNap.png" /&#62;


	Snapchat
	Snapchat is a brand that loves to surprise and delight it’s wide user base. We tackle problems from a first-principles approach and always ask “what’s better?” — not just “what’s industry standard?” A brand that’s truly not afraid to be uniquely different.We empower our community to be their true selves in communication with real friends but we aren’t expressive ourselves. This means always giving our community and content the spotlight, avoiding any visual or verbal communication that draws too much attention to ourselves.
We already have such a strong visual language, unlike most brands, created almost purely by our community, so we decided to use it. When we’re at our best, people don't see Snapchat, they see their friends and our brand refresh follows this belief.See the full project here.


	
</description>
		
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	<item>
		<title>TheNextGen Ana Hito</title>
				
		<link>https://konyinayuba.com/TheNextGen-Ana-Hito</link>

		<pubDate>Fri, 10 Dec 2021 02:31:55 +0000</pubDate>

		<dc:creator>Konyin</dc:creator>

		<guid isPermaLink="true">https://konyinayuba.com/TheNextGen-Ana-Hito</guid>

		<description>&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/9b52d113f5471ef43490defdbab00ecf2b95f2675c186a4c86420c6a09e4594d/NextGen_Ana-10.png" data-mid="127429913" border="0"  src="https://freight.cargo.site/w/1000/i/9b52d113f5471ef43490defdbab00ecf2b95f2675c186a4c86420c6a09e4594d/NextGen_Ana-10.png" /&#62;
	Next Gen,
Ana Hito
	The Next Gen is a mini docu-series that explores the life and the many disciplines of the next creative class. In our 6th instalment we highlight Ana Hito, the Founder of “It’s A Dinner” — a field-to-table limited dinner series highlighting seasonal produce, small farms and businesses that celebrate their communities.With her family’s farm as our backdrop, we’re able to tell a story that’s filled with passion and joy, bringing to life Ana’s approachable confidnece and love for connecting people over the appreciation of good food.
Director
Art Direction
Design

	



&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/e5250712629a6c15b8965de5a853da80dc3e77cac2fd0f01cb32f77736747555/NextGen_Ana-1.png" data-mid="127438281" border="0"  src="https://freight.cargo.site/w/1000/i/e5250712629a6c15b8965de5a853da80dc3e77cac2fd0f01cb32f77736747555/NextGen_Ana-1.png" /&#62;&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/1648b1d0a43dfede9e12a93184ea2cfb459bd9c7e4d094ee31c7e81d196ffd50/NextGen_Ana-7.png" data-mid="127438408" border="0"  src="https://freight.cargo.site/w/1000/i/1648b1d0a43dfede9e12a93184ea2cfb459bd9c7e4d094ee31c7e81d196ffd50/NextGen_Ana-7.png" /&#62;&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/93c77b477cc64dcce9e96d11157cfb1644637df1df0c75ef298d9517f7853c3c/NextGen_Ana-11.png" data-mid="127438491" border="0"  src="https://freight.cargo.site/w/1000/i/93c77b477cc64dcce9e96d11157cfb1644637df1df0c75ef298d9517f7853c3c/NextGen_Ana-11.png" /&#62;&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/a440b53ba767dd05211243fb18adc3afe6fdc15a9f7593e4d047a08a1dca3add/NextGen_Ana-2.png" data-mid="127429593" border="0"  src="https://freight.cargo.site/w/1000/i/a440b53ba767dd05211243fb18adc3afe6fdc15a9f7593e4d047a08a1dca3add/NextGen_Ana-2.png" /&#62;
&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/64dafce4cb0aa5d1374d77c3fda5b7f62fc5cfa6597021675f1178007012e3ab/NextGen_Ana-13.png" data-mid="127513311" border="0"  src="https://freight.cargo.site/w/1000/i/64dafce4cb0aa5d1374d77c3fda5b7f62fc5cfa6597021675f1178007012e3ab/NextGen_Ana-13.png" /&#62;&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/272159bfeb75163f33ad5ce091adf871398be00edeceb706f447c842ee036b9d/NextGen_Ana-8.png" data-mid="127429642" border="0"  src="https://freight.cargo.site/w/1000/i/272159bfeb75163f33ad5ce091adf871398be00edeceb706f447c842ee036b9d/NextGen_Ana-8.png" /&#62;
	Credits
	Zoë Farrell, WriterWill Nielsen, Producer/PhotographerChristina Lu, Senior Motion DesignerSarah Harvey, Senior Video EditorRebecca Rumble, Creative DirectorWayn O'Hara Reid, Film ColoristDerek Kalisher, Photo Retouching
MJ Lat, Director of PhotgraphyKonyin Ayuba, Director &#38;amp; Senior Designer

</description>
		
	</item>
		
		
	<item>
		<title>Google Pixel for Business</title>
				
		<link>https://konyinayuba.com/Google-Pixel-for-Business</link>

		<pubDate>Thu, 13 Nov 2025 15:10:24 +0000</pubDate>

		<dc:creator>Konyin</dc:creator>

		<guid isPermaLink="true">https://konyinayuba.com/Google-Pixel-for-Business</guid>

		<description>
	Google Pixel for Business
	Google Pixel wanted to reinforce themselves as an essential asset for end-to-end business tasks. To better position themselves as your pocket sized small business parter, we reimagined a typical interview into a scripted commercial showcasing how the Founders of Equator Studio, Anthony Prince Leslie and Ashley Cimone, incorporate all the Google Pixel offerings to their day-to-day.
From Google Gemini to the Google Pixel Buds Pro, Pixel is designed for Small Businesses.
Creative Direction



	



	Credits
	Konyin Ayuba, Creative Director 
Ashley Cimone, Creative Director
Anthnony Prince Leslie, DirectorJagger Corcione, Executive Producer
Production, Equator StudioProduction, 5towns

</description>
		
	</item>
		
		
	<item>
		<title>Mielle Lavender and Lychee</title>
				
		<link>https://konyinayuba.com/Mielle-Lavender-and-Lychee</link>

		<pubDate>Sat, 20 Dec 2025 07:36:39 +0000</pubDate>

		<dc:creator>Konyin</dc:creator>

		<guid isPermaLink="true">https://konyinayuba.com/Mielle-Lavender-and-Lychee</guid>

		<description>


	Mielle Lavender &#38;amp; Lychee
	What’s often a moment of discomfort for Black women at airport security becomes a moment of empowerment. We reimagine the travel experience through a humorous and confident lens, moving tension into celebration.

Our campaign flips the script, transforming the checkpoint into a ritual where scalp care meets self-care. Within this world, Mielle’s new Lavender &#38;amp; Lychee product line is center stage as the hero. The science-backed system turns everyday routines into moments of renewal, leaving women lighter, freer, and ready for what’s next.&#38;nbsp;Every scalp gets cleared for take off with Mielle.
The approach to color builds directly from the brand’s signature pink while introducing lavender as a rich, contrasting accent.&#38;nbsp;From gate signage to playful checkpoints, this spot is filled with detials that add an intentional playfulness to the airport experience.


Design Direction
Creative DirectionArt Direction


	





&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/41b3ad13af8e11ecf4313adb73bc69fdb8177221df653e70a59c80fa99a0b681/LandL-2.png" data-mid="242077799" border="0"  src="https://freight.cargo.site/w/1000/i/41b3ad13af8e11ecf4313adb73bc69fdb8177221df653e70a59c80fa99a0b681/LandL-2.png" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/cb03457ce4081c8921ff090b5921c5d29087dec97f3cd8519ee74a4fc0357ce5/LandL-1.png" data-mid="242077770" border="0"  src="https://freight.cargo.site/w/1000/i/cb03457ce4081c8921ff090b5921c5d29087dec97f3cd8519ee74a4fc0357ce5/LandL-1.png" /&#62;

	Credits
	Agency, 19th &#38;amp; ParkTahira White, Co-Founder/PresidentWhitney Headen, Co-Founder/CEOTeneille Craig, Head of CreativeKonyin Ayuba, Desgin Director

Danielle Shapira, DirectorMatt Sweeney, Director of PhotographyLeyla T. Rosario, Head of Production
Clenton Hollinger, Executive ProducerEric Rhett, Line ProducerTaylor Martin, ProducerMyLinh Bender, Post Production CoordinatorFlo Ngala, PhotographerMimi Quiquine, Make Up ArtistProduction, 1Park9
Post Production, CabinVFX, ShepherdColor, Alter Ego PostClient, Mielle Organics


</description>
		
	</item>
		
		
	<item>
		<title>SQSP Social</title>
				
		<link>https://konyinayuba.com/SQSP-Social</link>

		<pubDate>Mon, 21 Dec 2020 22:32:28 +0000</pubDate>

		<dc:creator>Konyin</dc:creator>

		<guid isPermaLink="true">https://konyinayuba.com/SQSP-Social</guid>

		<description>



	SQSP Social
	A ✨growing✨ collection of social work created from Winter 2020 through Winter 2021 for Squarespace’s Instagram account.By using SQSP’s sophisticated and edgy design sensibility as a starting point we were able to push the visual boundaries of how the brand shows up in a social space. Through partnerships, customer spotlights, memes and creative story telling we were able to engage with our audience in playful, unexpected and meaningful ways.
Art Direction
Design

	


	

	
	




	
	

	



	&#60;img width="752" height="750" width_o="752" height_o="750" data-src="https://freight.cargo.site/t/original/i/392090da94d7de6dc10d40ad7d6ed4b43f274ce357d892916d493fc7888cd641/Group-6.png" data-mid="118599695" border="0"  src="https://freight.cargo.site/w/752/i/392090da94d7de6dc10d40ad7d6ed4b43f274ce357d892916d493fc7888cd641/Group-6.png" /&#62;
	
	


	
	&#60;img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/cf76ef34c3818de0c70701758922a3ce04b8dac4429f9fb3805d12d01bc9a695/IGQ4_Meme-7.png" data-mid="122667691" border="0"  src="https://freight.cargo.site/w/1000/i/cf76ef34c3818de0c70701758922a3ce04b8dac4429f9fb3805d12d01bc9a695/IGQ4_Meme-7.png" /&#62;
	

	
	&#60;img width="663" height="663" width_o="663" height_o="663" data-src="https://freight.cargo.site/t/original/i/ad4f9628c76e1457ec82e3f1afb1eb6d4241bbbd15f85cdc5a2370458707ac1c/Group-13.png" data-mid="118598860" border="0"  src="https://freight.cargo.site/w/663/i/ad4f9628c76e1457ec82e3f1afb1eb6d4241bbbd15f85cdc5a2370458707ac1c/Group-13.png" /&#62;
	

	&#60;img width="668" height="667" width_o="668" height_o="667" data-src="https://freight.cargo.site/t/original/i/7516576e2cbf012d7c3920e0e15058432b9a0f7c47882892b612ccc9154aac92/Group-9.png" data-mid="118599125" border="0"  src="https://freight.cargo.site/w/668/i/7516576e2cbf012d7c3920e0e15058432b9a0f7c47882892b612ccc9154aac92/Group-9.png" /&#62;
	
	

	
	&#60;img width="668" height="667" width_o="668" height_o="667" data-src="https://freight.cargo.site/t/original/i/9a07455d8d96c73921a4e076410678b7dae7778ae37c693f8e7e1ef7aea699a1/Group-12.png" data-mid="118600070" border="0"  src="https://freight.cargo.site/w/668/i/9a07455d8d96c73921a4e076410678b7dae7778ae37c693f8e7e1ef7aea699a1/Group-12.png" /&#62;


	

	
	&#60;img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c1ff8141935a17b33e923009203f62010e9976e6b0439b2434eb33cb36cf0f2b/IGQ4_Meme-3.png" data-mid="122667910" border="0"  src="https://freight.cargo.site/w/1000/i/c1ff8141935a17b33e923009203f62010e9976e6b0439b2434eb33cb36cf0f2b/IGQ4_Meme-3.png" /&#62;
	



	Credits
	
	Jessica Hagg, Senior DesignerWill Nielsen, ProducerChristina Lu, Senior Motion DesignerRebecca Rumble, Creative DirectorKonyin Ayuba, Senior Designer


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