The Future Is In The Lobby
Exploring the space between being ready and being given the opportunity to enter New York City’s creative industry. For Scope Of Work (SOW), we turned the lobby from a metaphor into a visual world that feels both familiar and slightly surreal.
We developed a visual identity that could move fluidly across the report and its launch campaign. Extended beyond the screen through wheat-pasted posters and printed materials, the report feels less like a static piece of research and more like something inhabiting the city itself.
Creative Direction
We developed a visual identity that could move fluidly across the report and its launch campaign. Extended beyond the screen through wheat-pasted posters and printed materials, the report feels less like a static piece of research and more like something inhabiting the city itself.
Creative Direction
Graphic Design
Art Direction
Credits
Konyin Ayuba, Creative Director & Designer
Geneva White, Executive Director & Co-Founder SOW
Megan Mandrachio, Writer
Caroline Xia, Editorial Photography
Paige Arneson, Editorial Photography Assitant
Spencer Lloyd Blake, Conceptual Photography
Chykeem Nichols, BTS Photography
Xena Brar, Producer
Alixandra Matos, Comms Strategist
Narayani Leonardo, Web Designer
Shanté Jackson, Retouching
Darijan Yetti Rice, Production Assistant
Geneva White, Executive Director & Co-Founder SOW
Megan Mandrachio, Writer
Caroline Xia, Editorial Photography
Paige Arneson, Editorial Photography Assitant
Spencer Lloyd Blake, Conceptual Photography
Chykeem Nichols, BTS Photography
Xena Brar, Producer
Alixandra Matos, Comms Strategist
Narayani Leonardo, Web Designer
Shanté Jackson, Retouching
Darijan Yetti Rice, Production Assistant