The Future Is In The Lobby
An exploration of the space between access and opportunity in New York City’s creative industry. For Scope Of Work’s 2026 Impact Report fully titled “The Future Is In the Lobby: Who Get’s to Work in NYC’s Creative Industry”, we turned the lobby from a metaphor into a visual world that feels both familiar and slightly surreal.
We developed a visual identity that could move fluidly across the report and its launch campaign. The creative is expressed across editorial and conceptual photography, stylistic infographics, social, and physical media. Extending beyond the screen, the report feels less like a static piece of research and more like something inhabiting the city it serves.
Creative Direction
We developed a visual identity that could move fluidly across the report and its launch campaign. The creative is expressed across editorial and conceptual photography, stylistic infographics, social, and physical media. Extending beyond the screen, the report feels less like a static piece of research and more like something inhabiting the city it serves.
Creative Direction
Graphic Design
Art Direction
Motion Design
Credits
Konyin Ayuba, Creative Direction & Design
Geneva White, Executive Director & Co-Founder SOW
Megan Mandrachio, Writer
Caroline Xia, Editorial Photography
Paige Arneson, Editorial Photography Assitant
Spencer Lloyd Blake, Conceptual Photography
Chykeem Nichols, BTS Photography
Xena Brar, Producer
Alixandra Matos, Comms Strategist
Narayani Leonardo, Web Designer
Shanté Jackson, Retouching
Darijan Rice, Production Assistant
Geneva White, Executive Director & Co-Founder SOW
Megan Mandrachio, Writer
Caroline Xia, Editorial Photography
Paige Arneson, Editorial Photography Assitant
Spencer Lloyd Blake, Conceptual Photography
Chykeem Nichols, BTS Photography
Xena Brar, Producer
Alixandra Matos, Comms Strategist
Narayani Leonardo, Web Designer
Shanté Jackson, Retouching
Darijan Rice, Production Assistant