Mielle Lavender & Lychee
What’s often a moment of discomfort for Black women at airport security becomes a moment of empowerment. We reimagine the travel experience through a humorous and confident lens, moving tension into celebration.
Our campaign flips the script, transforming the checkpoint into a ritual where scalp care meets self-care. Within this world, Mielle’s new Lavender & Lychee product line is center stage as the hero. The science-backed system turns everyday routines into moments of renewal, leaving women lighter, freer, and ready for what’s next. Every scalp gets cleared for take off with Mielle.
The approach to color builds directly from the brand’s signature pink while introducing lavender as a rich, contrasting accent. From gate signage to playful checkpoints, this spot is filled with detials that add an intentional playfulness to the airport experience.
Design Direction
Our campaign flips the script, transforming the checkpoint into a ritual where scalp care meets self-care. Within this world, Mielle’s new Lavender & Lychee product line is center stage as the hero. The science-backed system turns everyday routines into moments of renewal, leaving women lighter, freer, and ready for what’s next. Every scalp gets cleared for take off with Mielle.
The approach to color builds directly from the brand’s signature pink while introducing lavender as a rich, contrasting accent. From gate signage to playful checkpoints, this spot is filled with detials that add an intentional playfulness to the airport experience.
Design Direction
Creative Direction
Art Direction
Credits
Agency, 19th & Park
Tahira White, Co-Founder/President
Whitney Headen, Co-Founder/CEO
Teneille Craig, Head of Creative
Konyin Ayuba, Desgin Director
Danielle Shapira, Director
Matt Sweeney, Director of Photography
Leyla T. Rosario, Head of Production
Clenton Hollinger, Executive Producer
Eric Rhett, Line Producer
Taylor Martin, Producer
MyLinh Bender, Post Production Coordinator
Flo Ngala, Photographer
Mimi Quiquine, Make Up Artist
Production, 1Park9
Post Production, Cabin
VFX, Shepherd
Color, Alter Ego Post
Client, Mielle Organics
Tahira White, Co-Founder/President
Whitney Headen, Co-Founder/CEO
Teneille Craig, Head of Creative
Konyin Ayuba, Desgin Director
Danielle Shapira, Director
Matt Sweeney, Director of Photography
Leyla T. Rosario, Head of Production
Clenton Hollinger, Executive Producer
Eric Rhett, Line Producer
Taylor Martin, Producer
MyLinh Bender, Post Production Coordinator
Flo Ngala, Photographer
Mimi Quiquine, Make Up Artist
Production, 1Park9
Post Production, Cabin
VFX, Shepherd
Color, Alter Ego Post
Client, Mielle Organics