![](https://freight.cargo.site/t/original/i/2bc1f0e0971ae7deb18249ab1a1c442a41455a1869ee4db3bcdab4371ea58078/svsLulu-Layout-15.png)
Lulu LaFortune, Brand
A brand dedicated to designing your next heirloom and a brand deserving of a look and feel that reflects the craftmanship and attention to detail the founder, Lulu LaFortune, puts into every piece she designs.
Together we created a brand expression that re-vitalizes Lulu’s eye for creative inevation, and always elegant design. The final work consisted of a refreshed color palette, a bold lock up, website redesign, campaign photography and e-comm photography.
Together we created a brand expression that re-vitalizes Lulu’s eye for creative inevation, and always elegant design. The final work consisted of a refreshed color palette, a bold lock up, website redesign, campaign photography and e-comm photography.
![](https://freight.cargo.site/t/original/i/a5af237987b64c7300ce816a05cb4daadbd0bf02961dcc14ca877c2dbd962ee3/Lulu-Layout-1.png)
![](https://freight.cargo.site/t/original/i/70e8208466eb555cb2c556bb186aaeb6f43e6edec33023f997312ffc76d7f82a/06_19_2022_LuLu_Campaign31091.jpg)
![](https://freight.cargo.site/t/original/i/c0f06551b68552cac1cd1ee1eb58581ad5e4ac5508dcfdf0441b700a46796083/Lulu-Layout-4.png)
![](https://freight.cargo.site/t/original/i/a153bd9594ee3f9c541cd77fd29c181fd5a6ad34c69be52a7614f460bb8593e4/06_19_2022_LuLu_Campaign7884.jpg)
![](https://freight.cargo.site/t/original/i/9d70dcb4ca333ccb515477eba2b8c5e95d2c86391197eb0665b7ecf4bcf8c56a/06_19_2022_LuLu_Campaign7970.jpg)
![](https://freight.cargo.site/t/original/i/883eaeccd729d4d45a77803a186e9bc00f238302d9341aaeeaa0196444909855/06_19_2022_LuLu_Campaign8058.jpg)
![](https://freight.cargo.site/t/original/i/5df2a072278d7f91ebcf5a31eabe0422867913e1401fd5c0ad916b7c432adf55/06_19_2022_LuLu_Campaign7593.jpg)
![](https://freight.cargo.site/t/original/i/cbe01c9aaba73c253874ef42ec750b90a2acc3533c08ef498fe4cdeec890b895/06_19_2022_LuLu_Campaign7674.jpg)
![](https://freight.cargo.site/t/original/i/2600828e51959a123b009aac1b213d6eb54787ca428968a5d33aa24075a4d87a/acdds06_19_2022_LuLu_Campaign3640.jpg)
![](https://freight.cargo.site/t/original/i/8cd90d961b3eb3be14bed47668be3b20217790a9998a6fee000916e1e2b738a4/wcfwc06_19_2022_LuLu_Campaign3790.jpg)
![](https://freight.cargo.site/t/original/i/e47cbe97d713c779ac4bfe013973d5ed745cf523c3243881a944ba6ae0a12f53/sdds06_19_2022_LuLu_Campaign3661.jpg)
![](https://freight.cargo.site/t/original/i/84a43aad14bcd82d3fb674c5bd8add8d8653a26555ac6a16105d0952a6d9c1bf/45yr06_19_2022_LuLu_Campaign3466.jpg)
![](https://freight.cargo.site/t/original/i/13aeca87b06715da536250b752f5190dfc56dd79bb677139bf5531e1248ff2b9/acscs06_19_2022_LuLu_Campaign3503.jpg)
![](https://freight.cargo.site/t/original/i/fc2bd1aeadb109c3eb59a3540e25a482f6b4700d188a1e1610de3c49d9f8f546/vvds06_19_2022_LuLu_Campaign3940.jpg)
![](https://freight.cargo.site/t/original/i/613399093599e55269026d4010f6f4f71f1c1d9509328c075186a79b1ecf22ba/Lulu-Layout-5.png)
![](https://freight.cargo.site/t/original/i/c312d870db370ea463b5800ff1729cb1955a23f4ca96163e1976c246f4b6f725/Lulu-Layout-14.png)
![](https://freight.cargo.site/t/original/i/aac29f04e20e238eb5fc47fd6bab2ed790253989fef355d5c033e760d84067ca/Lulu-Layout-10.png)
![](https://freight.cargo.site/t/original/i/83bccc769eb93803844b8fba979b42326afab9f8ce8fea9f8e062358b475764a/Lulu-Layout-16.png)
![](https://freight.cargo.site/t/original/i/0e1ccd223d11d5711bd2c965f2c62a5a0ff43d66daa8023ca40032a06e37838f/Lulu-Layout-17.png)
![](https://freight.cargo.site/t/original/i/df292f9c7f94ae8de626ebddbe20636be9ef4ed85d6443d578349008f50cfafd/Lulu-Layout-18.png)
![](https://freight.cargo.site/t/original/i/fe1f1476b12c8d6674e805b9d2f27b85cc6b83d6d91862e48678eff6f6251c64/Lulu-Layout-21.png)
![](https://freight.cargo.site/t/original/i/138ba549f116ab674b4447ee5ef045d8c5fc03211f4042ccc5c812fa74ee4548/Lulu-Layout-20.png)
Credits
Will Nielsen, Photographer
Spencer Lloyd Blake, Lighting & Photographer
Jessica Nash, Hair Artist
Siman Li, Web Developer
Lulu LaFortune, Brand Founder
Konyin Ayuba, Creative Lead
Spencer Lloyd Blake, Lighting & Photographer
Jessica Nash, Hair Artist
Siman Li, Web Developer
Lulu LaFortune, Brand Founder
Konyin Ayuba, Creative Lead