Cities United, 2022
By taking inspiration from yearbooks’ “Most likely to…” motifs we were able to create a content series featuring recent graduates who are poised to change the world in big, sometimes small, but always unique ways.
While the look and feel for this campaign loosely pulls from the classic yearbook aesthetic, we added a modern, minimalist approach. This allowed the graduates themselves and their work to become the hero through-out.
While the look and feel for this campaign loosely pulls from the classic yearbook aesthetic, we added a modern, minimalist approach. This allowed the graduates themselves and their work to become the hero through-out.
Credits
Zena Barakat, Executive Design Director
Brian Pelsoh, Senior Design Director
Ben Healy, Senior Design Lead | Copy
Claudio Fresneda, Design Lead | Motion
Kenny Okagaki, Senior Designer | Music Composition
Joey Yang , Web Developer
Jarrod Ryhal, Design Lead
Konyin Ayuba, Design Lead
Brian Pelsoh, Senior Design Director
Ben Healy, Senior Design Lead | Copy
Claudio Fresneda, Design Lead | Motion
Kenny Okagaki, Senior Designer | Music Composition
Joey Yang , Web Developer
Jarrod Ryhal, Design Lead
Konyin Ayuba, Design Lead