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Care, Not Control

The Village of Arts and Humanities is an organization with the single mission of amplifying the voices and aspirations of their community. The Village aproached me to help create a visual system for their latest campaign: Care, Not Control, which is meant to create actionable steps towards the ending of youth incarceration in Pennsylvania.

Through working with the Village, community based testimonials and field research we were able to create an flexible visual system that gives the organization the tools to create a wide range of much needed assets far after my departure. The system was comprised of a lock-up treatment, typeface, distinct and editable photography treatment and a bold color pallete.