Big Brothers Big Sisters of America
Big Brothers Big Sisters of America was gifted a slot on Amazon Prime Thursday Night Football by the NFL. They needed to create a call-to-action that would move an audience of sports viewers. By tapping into Big Brother and Super Bowl Champion Andrew Whitworth along side newly Big Sister’d and NBA Host Taylor Rooks, we knew we’d get our audiences attention.
Our “You Got This” PSA highlights the impact a mentor can have on a Little’s life, through presence and empowerment, building on BBBSA’s campaign “It takes Little to be Big”, which aims to break down misconceptions about mentoring and remind people that anyone can make a difference as a Big.
Our “You Got This” PSA highlights the impact a mentor can have on a Little’s life, through presence and empowerment, building on BBBSA’s campaign “It takes Little to be Big”, which aims to break down misconceptions about mentoring and remind people that anyone can make a difference as a Big.
Credits
Konyin Ayuba, Creative Director — Copy
Ashley Cimone, Executive Producer
Joshua Kissi, Director
Anthnony Prince Leslie, DP
Chanel Hines, Producer
Equator Studio, Production
Ashley Cimone, Executive Producer
Joshua Kissi, Director
Anthnony Prince Leslie, DP
Chanel Hines, Producer
Equator Studio, Production