Apple Pay Holiday
For the 2024 holiday season we injected joy into the Apple Pay design system. Through a playful use of the brand’s existings colors we reimagined a motion language that reflects the bells, dings and whistles of the holiday spirit.
Apple Pay is safe, easy and secure. This year’s messaging reinfornced the brands “breeze to use” in-store, online, and in-app with contextual messaging encouraging shoppers to Pay the Apple way, with just one tap.
Apple Pay is safe, easy and secure. This year’s messaging reinfornced the brands “breeze to use” in-store, online, and in-app with contextual messaging encouraging shoppers to Pay the Apple way, with just one tap.
Credits
Alison Joseph, Creative Director - Art
Julia Markiewicz, Creative Director - Copy
Rocío Ureña Cortez, ACD - Copy
Grace Espejel, ACD - Art
Jim Olofsson, Design Lead
Becky Song, Art Director - Design
Carly Graner, Writer
Konyin Ayuba, Art Director
Lindsay Mason, Creative Production Lead
Sasha Fuller, Intergrated Producer
Rustie Burris, Digital Producer
Media Monks, Production
Samantha Elemento, Brand Content Manager
Brigit Cheshire, Project Manager
Media Arts Lab, Production
Entire Apple Marcom Team <3
Julia Markiewicz, Creative Director - Copy
Rocío Ureña Cortez, ACD - Copy
Grace Espejel, ACD - Art
Jim Olofsson, Design Lead
Becky Song, Art Director - Design
Carly Graner, Writer
Konyin Ayuba, Art Director
Lindsay Mason, Creative Production Lead
Sasha Fuller, Intergrated Producer
Rustie Burris, Digital Producer
Media Monks, Production
Samantha Elemento, Brand Content Manager
Brigit Cheshire, Project Manager
Media Arts Lab, Production
Entire Apple Marcom Team <3