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Add To Cart

What if buying a t-shirt wasn’t just adding new clothes to your closet. What if it meant you could validate someone’s passion? What if it meant you could play a part in saving the planet? What if it meant you could help keep a family business alive?

What if it meant more?

Introducing “Add to Cart”, a series rooted in purchasing with purpose by filling your cart with products that mean more. To kick things off, we highlighted four Black Owned Squarespace customer businesses, and asked our audience to shop Black Friday both IRL and online.


Zoë Farrell, Copywriter
Will Nielsen, Producer
Christina Lu, Senior Motion Designer
Rebecca Rumble, Creative Director
Spencer Lloyed Blake, Photgrapher
Konyin Ayuba, Senior Designer & Art Director